إصدار
الحقوق الفكرية (c) 2026 Wedad Younis , mohamed sabah (Author)

هذا العمل مرخص بموجب Creative Commons Attribution 4.0 International License.
Proposed Centralizing Communication Strategies of International Humanitarian Organizations for Effective Registration and Aid Distribution in Gaza Strip
Corresponding Author(s) : mohamed sabah
مجلة المبادرة ,
مجلد 5 عدد 2 (2026)
الملخص
In conflict-affected areas such as the Gaza Strip, humanitarian organizations recognize the critical importance of effective communication in ensuring the fair and efficient distribution of aid to those in need. This study examines the limitations of the current decentralized communication systems, which often fail to reach the most vulnerable populations and hinder their access to essential resources. To address these challenges, the study proposes that humanitarian organizations adopt a centralized communication system based on a unified digital application. The proposed system includes a centralized beneficiary registration portal, real-time notifications, and an interactive map indicating aid distribution locations.
Through qualitative interviews with representatives of international humanitarian organizations operating in Gaza, the study finds that such a centralized system can significantly enhance coordination among aid providers, reduce duplication in aid delivery, and improve beneficiary satisfaction.
The findings emphasize the urgent need for advanced digital solutions to bridge communication gaps and ensure the equitable and effective distribution of humanitarian aid in crisis-affected regions.
تنزيل الاقتباسات
Endnote/Zotero/Mendeley (RIS)BibTeX
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- ▪ Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
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- ▪ Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
- ▪ Currion, P. (2018). Network humanitarianism. Journal of International Humanitarian Action, 3(1), 1–8.
- ▪ Denscombe, M. (2014). The good research guide: For small-scale social research projects (5th ed.). Open University Press.
- ▪ Dijkzeul, D., & Moke, M. (2005). Public communication strategies of international humanitarian organizations. International Review of the Red Cross, 87(860), 673–691. https://doi.org/10.1017/S1816383100184504
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- ▪ Frazier, T. G. (2019). Decentralized humanitarian aid deployment: Reimagining the delivery of aid. Journal of Humanitarian Logistics and Supply Chain Management. https://doi.org/10.1108/JHLSCM-05-2019-0037
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- ▪ Sandvik, K. B., Jacobsen, K. L., & McDonald, S. M. (2017). Do no harm: A taxonomy of the challenges of humanitarian experimentation. International Review of the Red Cross, 99(904), 319–344.
- ▪ Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students (8th ed.). Pearson.
- ▪ UNFPA. (2024). Palestine situation report 11 (November 2024). https://www.unfpa.org/
- ▪ United Nations Global Pulse. (2016). Big data for development: A primer. UN Global Pulse.
- ▪ World Bank, European Union, & United Nations. (2024, Month). Infographic showing estimated damages per sector.
- ▪ World Bank. (2021). World development report 2021: Data for better lives.
- ▪ Willitts-King, B., Bryant, J., & Holloway, K. (2019). The future of aid: INGOs in 2030. Overseas Development Institute (ODI).
- ▪ Willitts-King, B., & Spencer, A. (2020). Digital humanitarianism and the data revolution: Lessons from crises. Overseas Development Institute (ODI
المراجع
▪ Alsina, M., & Eldridge, J. (2025). Cash-based assistance in conflict settings: Evaluating the effectiveness of multi-purpose cash transfers. Journal of Humanitarian Action, 10(1), 1–15. https://doi.org/10.1186/s41018-024-00165-6
▪ Al-Akkad, A., & Zimmermann, A. (2013). The role of social media in emergency management: A case study of the 2011 Egypt revolution. International Journal of Information Systems for Crisis Response and Management, 5(2), 1–15.
▪ Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
▪ Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
▪ Cano-Olivos, P., Sánchez-Partida, D., Caballero-Morales, S. O., & Martínez-Flores, J. L. (2022). Strategies that improve the performance of the humanitarian supply chain. In Humanitarian logistics from the disaster risk reduction perspective: Theory and applications. Springer. https://doi.org/10.1007/978-3-030-90877-5_3
▪ Capgemini Consulting. (2019). Digital transformation in humanitarian aid: Improving efficiency and impact through technology. Capgemini Research Institute.
▪ Clarke, V., & Braun, V. (2014). Thematic analysis. In T. Teo (Ed.), Encyclopedia of critical psychology (pp. 1947–1952). Springer.
▪ Cohen, L., Manion, L., & Morrison, K. (2018). Research methods in education (8th ed.). Routledge.
▪ Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
▪ Currion, P. (2018). Network humanitarianism. Journal of International Humanitarian Action, 3(1), 1–8.
▪ Denscombe, M. (2014). The good research guide: For small-scale social research projects (5th ed.). Open University Press.
▪ Dijkzeul, D., & Moke, M. (2005). Public communication strategies of international humanitarian organizations. International Review of the Red Cross, 87(860), 673–691. https://doi.org/10.1017/S1816383100184504
▪ European Centre for Development Policy Management (ECDPM). (2022). Digitalization in humanitarian aid: Opportunities and challenges.
▪ Frazier, T. G. (2019). Decentralized humanitarian aid deployment: Reimagining the delivery of aid. Journal of Humanitarian Logistics and Supply Chain Management. https://doi.org/10.1108/JHLSCM-05-2019-0037
▪ GSMA. (2017). The mobile economy: Humanitarian connectivity charter report. GSMA.
▪ Guest, G., MacQueen, K. M., & Namey, E. E. (2012). Applied thematic analysis. SAGE Publications.
▪ Gutierrez, M., & Bryant, J. (2022). The fading gloss of data science: Towards an agenda that faces the challenges of big data for development and humanitarian action. Development, 65(1), 80–88.
▪ Hilhorst, D., & Jansen, B. J. (2010). Humanitarian space as arena: A perspective on the everyday politics of aid. Development and Change, 41(6), 1117–1139.
▪ IFRC. (2018). World disasters report 2018. International Federation of Red Cross and Red Crescent Societies.
▪ INSS. (2025). Humanitarian aid to Gaza: Strategic and political dimensions. https://www.inss.org.il/publication/humanitarian-aid-gaza/
▪ Kaiser, K. (2009). Protecting respondent confidentiality in qualitative research. Qualitative Health Research, 19(11).
▪ Kuner, C., Marelli, M., & Svantesson, D. J. B. (2017). The GDPR and humanitarian action: Data protection in crises. International Review of the Red Cross, 99(904), 1–22.
▪ Kvale, S., & Brinkmann, S. (2009). InterViews: Learning the craft of qualitative research interviewing (2nd ed.). SAGE Publications.
▪ Latonero, M. (2018). Stop surveillance humanitarianism. Data & Society Research Institute.
▪ Meier, P. (2015). Digital humanitarians: How big data is changing the face of humanitarian response. CRC Press.
▪ Norwegian Refugee Council. (2024). Title of report or webpage. https://www.nrc.no/
▪ Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2017). Thematic analysis: Striving to meet the trustworthiness criteria. International Journal of Qualitative Methods, 16(1), 1–13.
▪ OCHA – United Nations Office for the Coordination of Humanitarian Affairs. (2021). Data responsibility guidelines.
▪ OCHA – United Nations Office for the Coordination of Humanitarian Affairs. (2022). Humanitarian data exchange and digital transformation in crisis response.
▪ OCHA. (2024). Responding to emergency needs amidst shrinking humanitarian space in the Occupied Palestinian Territory (January–June 2024). https://www.ochaopt.org/content/responding-emergency-needs-amidst-shrinking-humanitarian-space-occupied-palestinian-territory-january-june-2024
▪ OCHA. (2025). Humanitarian assistance plan for Gaza: Considerations for the delivery of humanitarian aid during a ceasefire. https://www.un.org/unispal/document/un-ocha-humanitarian-assistance-plan-for-gaza-considerations-for-the-delivery-of-humanitarian-aid-during-a-ceasefire-in-gaza/
▪ Raymond, N. A., & Card, B. L. (2015). Applying humanitarian principles to current uses of information communication technologies: Gaps in doctrine and challenges to practice. Harvard Humanitarian Initiative. https://hhi.harvard.edu/publications/applying-humanitarian-principles-current-uses-information
▪ ResearchGate. (2025). Challenges in delivering humanitarian aid during war on Gaza. https://www.researchgate.net/publication/390797632
▪ Sandvik, K. B., Jacobsen, K. L., & McDonald, S. M. (2017). Do no harm: A taxonomy of the challenges of humanitarian experimentation. International Review of the Red Cross, 99(904), 319–344.
▪ Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students (8th ed.). Pearson.
▪ UNFPA. (2024). Palestine situation report 11 (November 2024). https://www.unfpa.org/
▪ United Nations Global Pulse. (2016). Big data for development: A primer. UN Global Pulse.
▪ World Bank, European Union, & United Nations. (2024, Month). Infographic showing estimated damages per sector.
▪ World Bank. (2021). World development report 2021: Data for better lives.
▪ Willitts-King, B., Bryant, J., & Holloway, K. (2019). The future of aid: INGOs in 2030. Overseas Development Institute (ODI).
▪ Willitts-King, B., & Spencer, A. (2020). Digital humanitarianism and the data revolution: Lessons from crises. Overseas Development Institute (ODI